Journal of Macromarketing (JMM)

(Affiliated with ISQOLS) [JMM Publication Site]

The Journal of Macromarketing, now in its 28th year of publication, is the preeminent scholarly outlet for meaningful research that examines the effects of markets and marketing on society, the effects of social programs on marketing practice, marketing history, marketing systems and marketing phenomena in the aggregate, and marketing's effects on quality of life.  The Journal of Macromarketing is published by SAGE Publications. The academic aspects are steered by the Macromarketing Policy Board and the Manuscript Review Board. The Editor is Clifford J. Shultz, II, from the Morrison School of Arizona State University.

The Journal of Macromarketing features six topical sections, each with its own Editor.  These sections address topics on which the Journal of Macromarketing has published most extensively. Authors are encouraged to submit manuscripts for these categories:

• Competition, Markets, and Marketing Systems

• Marketing Ethics and Distributive Justice

• Global Policy and the Environment

• Marketing and Development

• Marketing History

• Quality of Life

However, we welcome manuscripts on all societal and/or systemic aspects of marketing. 

The Journal also publishes reviews of significant books and other works, all of these are found in the section, Reviews and Communications. Invited commentaries on important issues are also published. 

**Since Fall 1997, JMM has published a section devoted to QOL studies in marketing. The section contains several QOL papers per issue. QOL studies in marketing are studies that focus on the marketing of products, services, or programs specifically designed to enhance the QOL of: consumers in general or specific segments of consumers (e.g., elderly), families/households in general or specific types of families/households (e.g., single-parent households), communities in general or specific types of communities (e.g., rural communities), and wide geographic regions/countries or specific types of regions/countries (e.g., developing countries). Send manuscripts for review and possible publications to QOL section editor.  Inquiries about subscription to JMM should be directed to Sage Publications through the link above. Prices vary with type of subscription.

QOL Section Editor: M. Joseph Sirgy, Virginia Polytechnic Institute & State University (Virginia Tech), Marketing Dept., Pamplin College of Business, Blacksburg, Virginia 24061-0236, USA, (540)231-3076 (fax), sirgy@vt.edu (e-mail)